When was the last time you read some blog post that really made you feel awesome? That made you feel that you got something good out of that post?
The truth is most of the content that is there up on the web is bland. Content that can bore you to death.
But you know what, writing down kick-ass content isn't that hard. It really is not.
All you need to have is a sense of helping your readers. Of helping them with problems that they struggle with. Writing down what feels true to you. Writing down in your voice, in your style. That's all it takes.
Before you can go out and promise your customers a solution to their problems, you need to promise something to yourself.
That you would take out time to understand your audience, where they live, whether they go working, what makes them happy, what drives them nuts, and what you're going to help them with.
That you'd write consistently. See you don't need to write a post everyday. Write once a week. But write something that makes sense, that adds value to the lives of your readers.
Now let's come to the tips to woo your customers and win business
1. Be one with your customers - stick to 'I', 'You', 'We' -
2. Start with the problem that bothers them and then promise to solve them in the post
3. Use simple, sensory words
4. Keep a list of blog post ideas
5. Study the masters of the game
6. No ifs, no buts
7. Quote industry experts in your posts
8. Show up your personal side (sometimes)
9. Tell your blog readers what do you want them to do at the end of the posts
10. Show up regularly - a blog post once a month might not do the trick.
11. Write long posts - don't ramble though.
12. Have a strong opinion. People respect bloggers with strong opinions. So have yours.
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